‘Intercontinental creative collaboration’ sounds a whole lot like serious business, a joint venture between an LA-based movie director and an Australian production company, maybe. Whether it’s an epic multi-million dollar partnership or a start-up collab, the notion is the same. Creatives from across the Pacific working together for a shared outcome. That’s what Solar Bare has been doing with a Californian-based photographer and his beautiful yogi partner.
Platforms like Instagram not only help start-ups and creatives reach a global audience, they connect like-minded people. Through a shared love of beach and water scenes, as a well as an appreciation of photography and design, an informal creative partnership was launched. It's like playing in a new sandpit, with sands on the shores of both sides of the Pacific.
You could say we met online. We swiped right in appreciation of creative output. Reflecting digital communities rather than dating apps, it’s pretty amazing that these days you can meet someone across the globe more easily than you might meet a local person who visits the same café.
I talked to my kids about how there’s an element of risk in sending your designs to the other side of the planet in the hope that the person there will keep up their end of the deal. The beauty in this collaboration is that the kindness I felt in their approach and the generosity of spirit on show through two distinct Instagram feeds @scottoftheworld and @rebelgirlyogi aligned with my values, and the values and brand personality of Solar Bare. It’s a truly satisfying and uplifting thing when trust pays off.
Giving away product is a gamble, marketing exercise and potential investment all at once. You can’t give product to everyone. Mentors tell start-up newbies that you should be selling rather than giving things away. But the opportunity to reach new people in dream target markets like California is kind of irresistible. And besides, I really liked them and thought how cool to have a fashvest on deck around Sausalito.
Start-ups and downs. That’s the reality of life for an early stage entrepreneur. It can be isolating and beige. It can be hugely exciting and just a little bit terrifying. It can mean you have to high-five your left hand with your right hand because there is no one else, err, on hand to celebrate even the smallest win. It can mean you feel the keenest self-doubt and disappointment. But it can also mean that you find kindred spirits in far flung destinations, and before ever meeting in person, you’re working together to create a little bit of magic.
Solar Bare is now part of an adventurous life on a yacht in San Francisco Bay. How cool to have a trans-Pacific tribe!!
Image of Noelle Canet Carvey by Scott Roberts.