Sand to street

by Vivien Mitchell November 03, 2015

Sand to street

We’ve come a long way from the basic block colour rashie.  In the early days, choosing an adult rashie was a bit like ordering coffee - “would you like a long or short black?”  A few summers back, our options were limited to black, black or black.

Times are changing. This 2015-16 summer, fashion meets rash vest and takes sun protection off the sand and onto the street. Beautiful prints and sexy silhouettes offer versatility and a new cool, so that there’s no need to compromise on style while being sun smart.

Technology, versatility and colourful prints can now add a splash to your beach wardrobe.  Sun wear is a new category within the overall swim market, an extension of swim wear that offers a practical, innovative and fashionable option to sun protection.

On the sand:  create a knock-out beach set with a colourful print rashie/rashguard and matching block colour bikini.  Sporty sandals, a beach tote and the latest sunglasses and you’ve got a hot beach look.

In the surf:  there’s a whole new style in sun protection.  Zip front rashguards offer an easy cover-up, and work wonders with matching bikini.  Fashionable rashvests/rashguards are a great way to be  sun protected, wet or dry. Looking hot while feeling cool…..keeping cool while looking hot!

Running amok:  new look print rashvests or rashguards make an effortless transition to the street. Doubling as active wear, you can run, jog, walk the dog or practice yoga while covering up in a stand-out garment.  Brightly coloured  runners will finish a vibrant look.

To-do list: the versatility of beautiful print sun wear is revealed when teamed with white jeans – a summer must-have.  Add white sandshoes and your favourite sunglasses, and you have an effortless, eye-catching outfit that will take you to an alfresco lunch, running errands and picking the kids up from school. Create a signature look with your favourite print.

Beach bar:  If drinks take your fancy on a balmy summer evening, how to manage the transition from beach to beach bar won’t be an issue with this season’s beautiful print rashvests or rashguards.  Dress up your rashie with sparkly flat sandals, silver earrings and billowing pants or those white jeans and stand out from the crowd.




Vivien Mitchell
Vivien Mitchell

Author




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