Back in a former life – a life before kids and in the heady days of the 1980s – I worked at 54 Park St in Sydney, the epicenter of power and print; the head office of Kerry Packer’s ACP magazine publishing empire. Lisa Wilkinson, Marina Go and Nene King were at the editorial helm, key influencers in different magazine segments. Kerry was an imposing and intimidating presence, especially if you happened to catch the lift with him, and James was a lean and lanky young fella, learning the ropes along with the rest of us.
Sample clothing would regularly arrive in the loading dock for fashion shoots across the various magazine titles. It was exciting to get a glimpse of new styles and learn about emerging designers as well as covet the garments of some of the more recognisable labels. Editorial assistants would collect the racks and take them to the photography studio. It was a-buzz with energy and dynamism.
At that time, when the facsimile machine was a cutting edge technology rather than an obsolete curiosity, I never imagined that one day in the distant future I’d be sending my own designs to a magazine for the same reason. But fast forward to the summer of 2015 – 2016, and that’s where Solar Bare is at. An emerging label, offering a stylish and fashionable solution to sun protection, is just starting to attract some interest. Le fashvest est arrivé.
Sending a sample fashvest to the Canberra Weekly for its swimsuit summer edition shoot was a massive step and opportunity. To land the cover was a dream-come-true, and what a wonderful way to wrap up 2015. I love the way Solar Bare has been represented on the cover – young and refreshing, a ‘dare to be different’ look, yet one that clearly offers a benefit. Sun protection. It’s really exciting to be working in this lifestyle fashion space. Fashvests and other rashguards (rashies) aim to bring surfer chic to a broader beach-loving audience, in a practical yet fashionable way. Why compromise on style while being sun smart?